太阳家
Since the founder of 太阳家(Sun’s Home) rescued a dog named Sun(太阳), she wanted to spread the warmness and joy Sun brought to her.
太阳家 started the business with 100% air-dried chicken breast, using simple and qualified material. Therefore we built the visual identity for the brand based on the keywords: simple, warmness, and transparency.
We extracted the logo from the scene of sunrise, choosing the warm beige color that corresponds to the sunshine. We also designed a reliable and friendly logotype using round corners mimicking the halo of the sun and applied crafting textures on the graphic and typefaces.
As for the package design, we brought the ingredient information to the front and used many transparent textures and simple layouts to create a safe and breathable visual.
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